We invented the first Double Action coloring system that combines the effectiveness and performances of color with ammonia to the advantages of the color without ammonia. With BE COLOR 24 MINUTE the future of color is now.

REVOLUTIONARY

The formula combines encapsulated ammonia and ethanolamine (M.E.A.) together for the first time.

RESPECTFUL

Encapsulated ammonia does not release exhalations and vapors, making the product safe for anyone who uses it.

EFFICIENT

The color is healthy, fast, brilliant, long lasting and easy to use.