BRANDS
The new face of affordable luxury
Keratherapy™ products are specially formulated for those seeking exceptional solutions to everyday challenges caused by keratin-deficient hair.
With both home care collections and professional treatments, our keratin delivery systems provide the perfect balance of keratin and moisture to repair, protect and enhance all hair types and textures, while dramatically improving the appearance, health, and manageability of hair.
All Keratherapy™ products are formulated with our exclusive Kerabond™ technology. Kerabond™ technology combines the benefits of keratin with proteins, amino-acids, nutrients and natural ingredients resulting in strong, healthy hair that is frizz-free, shiny, smooth, manageable, and resistant to humidity.
THE HEROES YOUR HAIR DESERVES
Olaplex is a prestige and professional beauty company and one of the largest independent hair care brands in the world. The company was founded in 2014 by beauty industry veterans Dean and Darcy Christal, who commercialized a revolutionary, patented technology that protects and repairs hair from damage.
Word of the product spread among hair stylists, and the brand quickly became a global sensation, paving the way for a completely new category of hair care called "bond-building."
Ranked as one of the highest engagement hair care brands on social media platforms, Olaplex is a go-to brand for both stylists and consumers. It offers a combination of products exclusive to salons and products available through both the professional and retail channels.
TRUE REPAIR • TRUE PROTECTION • TRUE PERFORMANCE
¡TRUEPLEX is an innovative hair care company that is quickly becoming the market leader for stylists and clients who are searching for true repair and true protection of color treated, damaged or chemically treated hair!
HOW DOES TRUEPLEX WORK?
Since introducing our original Professional Bond Repair System and BAMBOOMIRACLE Reconstructor, that reverse and prevent damage caused by bleaching, coloring and other chemical services.
TRUEPLEX has now evolved to include a full range of Vegan Professional Smoothing Treatments and extraordinary at-home maintenance products that instantly provide clients with smooth, youthful, healthy, shiny and frizz-free hair.
Experience “The Fountain of Youth for Hair!”, only from TRUEPLEX!
CREATIVITY TO SHARE
Fanola is a young, high-spirited and future-oriented brand.
Its DNA can be summarised in 3 keywords:
COLOR, CREATIVITY AND SHARING.
Colour is the core of the Brand, it being the ultimate aim and the means for expressing dynamism and liveliness.
Through colour, Fanola affirms its creativity, the will to dare and to overcome stereotypes, moving the concept of beauty one step beyond each day.
It is a social native brand, a trend setter constantly on the lookout for new inspirations to give rise, every day, to original, surprising and wow-effect creations to share with others.
Fanola, thanks to technical excellence and product innovation makes it possible to experiment with and express a non-conventional creativity, guaranteeing a “wow” effect
Freedom to experiment to reveal beauty and express zest for life.
Owned and honed by a hairstylist
Owned and honed by a hairstylist, Framar has always been about bringing tools to the colorist that inspire and help them to be their best. A history of over 30 years has given Framar the ability to watch the technology within the world of color advance at a beautiful and rapid pace.
At Framar, we celebrate the hundreds of color companies that are constantly pushing themselves to create the most beautiful color for every head of hair. It is our honor to stand alongside each and every one of them with a passion to give their colorists the tools, inspiration and network they need to flourish in their creations. To understand Framar is to understand that our goal is to be the logical choice in color tools for every ambitious and gifted colorist.
SIMPLY DIFFERENT
Technical research and a continuous comparison with insiders made possible to create systems that ensure the health and beauty of hair, thanks to innovative and unique products developed in synergy with the true interpreters of our products: the hairstylists.
We create fast hair products: maximum performance in half the time.
Technical research and a continuous comparison with insiders made possible to create systems that ensure the health and beauty of hair, thanks to innovative and unique products developed in synergy with the true interpreters of our products: the hairstylists.
Our bestseller is Be Color 12 Minute: ammonia free permanent hair color, acting in only 12 minutes.